About Us

Alyssa Madrid, co-founder of Madrid Co., reverted to Islam about five years ago. As she embraced the hijab and began incorporating modest pieces into her wardrobe, she quickly noticed a gap in the market: many modest fashion brands were either overpriced, not entirely modest, or extremely affordable but unethically made.
This realization sparked her deeper commitment to modest fashion, not just as a personal journey, but as a mission. Today, nearly 90% of Madrid Co.'s pieces are handmade, ethically sourced, or secondhand — never mass-produced. What truly sets Madrid Co. apart is its commitment to inclusivity, creating designs that are accessible, respectful, and empowering for people of all faiths, backgrounds, and underrepresented communities